In an industry where reputation, expertise, and visibility are everything, how can you really tell if your brand is doing its job?

At AIA25 in Boston, join branding strategist and Wldfyr founder Ashley Muir for a dynamic seminar built specifically for professionals in the architecture, engineering, and construction space. Whether you're running a well-established firm or scaling up a growing practice, this session will help you uncover whether your brand is driving growth—or holding you back.

Seminar Details

Title: How Do You Know If Your Brand Works?
Program Code: SA206
Date: Saturday, June 7
Time: 10:30am – 11:30am
Location: Boston Convention & Exhibition Center, Room 153ABC
Learning Units: 1 RIBA/LU
Topic: Marketing & Social Media
Business & Firm Prosperity

What You'll Learn

Your brand should do more than make a good first impression. It should work around the clock to:

• Attract ideal clients

• Retain top talent

• Fuel sustainable, strategic growth

This seminar will introduce 5 key indicators to help you evaluate the effectiveness of your brand—and give you the tools to strengthen it. Through practical frameworks and real-world examples, you'll learn how to translate branding into bottom-line results.

The Five Pillars of a High-Performing Brand

Ashley will walk you through the core pillars that define strong, sustainable brands in the AEC space:

1. Naming– Is your brand easy to remember, relevant, and future-proof?
2. Visual Identity– Does your visual system reflect your values and expertise?
3. Messaging– Are you clearly and consistently communicating what sets you apart?
4. Visibility – Is your brand present and persuasive where it matters most?
5. Consistency – Is your team aligned in how the brand shows up every day?

Branding That Drives Results

This session goes beyond aesthetics to explore how branding influences everything from safety culture and sustainable practices to public perception and client trust. You’ll leave with practical insights for building a brand that not only performs—but lasts.

You’ll Walk Away With:

A checklist to assess your brand’s current effectiveness
Strategies to align your team, messaging, and market presence
Tools to improve visibility, clarity, and consistency
A roadmap for branding that supports firm prosperity and public value

Whether you're a principal, marketer, or designer, this seminar is your opportunity to align your brand with your business goals—and build a foundation for long-term success.

Join us on June 7 at AIA25. Let’s make sure your brand is working as hard as you are.