by wldfyr | Aug 22, 2021 | Branding, Design Strategy, Marketing, Web Design
It’s no secret — we love websites.
They’re kind of our jam. While we enjoy all aspects of marketing and branding, web design is our main playground. A website is sort of like a digital handshake. It’s the first impression, and the way most customers are deciding who you are and whether they want to continue talking to you. Most businesses have websites by now. It is 2021 after all. But did you know that websites are not designed for a set and forget model? Your website is actually one of your best employees. It should be working for you, and bringing in consistent revenue. If you haven’t checked your website in more than 2 years, we’re fairly confident it’s time for a spruce. Technology is changing, and your business is evolving. Here are 4 ways to spruce up your website.
1 ] Do a brand audit.Your brand evolves as you evolve, and as your audience and the culture evolve. Take a look through and evaluate whether your website is truly reflecting who your business is currently. Are all your products and services listed? Is the information accurate? Is the tone correct? Your website is your first impression. Make sure it matches who your customer will actually meet.
2 ] Do a link check. Often links to external websites expire or change. Go through your website and double-check that all of your links are still accurate, and none go to error pages.
3 ] Make your website your best employee. Many websites were created without a strategy in place. This means it’s essentially a very expensive digital portrait. Attach a strategy to your site. Add some SEO, some analytics, and maybe some automation. Make your website work for you.
4 ] Change up the design. If you’ve had a stagnant look for several years, mix it up with some new design. You can change the order of pages, colors, or just the visual style. Giving your website a makeover is a great way to show people that you are still here, and still innovating.
What does this inspire for you? We would love to look at your website with you and discuss some options for making your website work for you. Schedule a complimentary 30-Min site audit here. here.
by wldfyr | Apr 29, 2020 | Branding, Product Design
Meet Anna Crescitelli. Anna is a beautiful and brilliant, young entrepreneur, who creates clean and natural skincare products that stem from her own needs. Her love of nature and loathing of acne led her to create her own line of natural skincare products that help others look and feel beautiful.
What we loved about designing Anna’s visual brand was that it was a direct continuation of who she is. We used light and natural colors to echo the raw, clean beauty that she exudes in her spirit and product line.
You can learn more about Anna and check out her product line on her website.
Do you have a specific need or are you having trouble navigating? Give us a call. We’d be happy to share our expertise in digital communications, online sales training, and team management to help you emerge from this experience stronger. firstname.lastname@example.org