4 Ways to Spruce Up Your Website

4 Ways to Spruce Up Your Website

by | Aug 22, 2021 | Branding, Design Strategy, Marketing, Web Design

It’s no secret — we love websites. They’re kind of our jam. While we enjoy all aspects of marketing and branding, web design is our main playground. A website is sort of like a digital handshake. It’s the first impression, and the way most customers are deciding who you are and whether they want to continue talking to you. Most businesses have websites by now. It is 2021 after all. But did you know that websites are not designed for a set and forget model? Your website is actually one of your best employees. It should be working for you, and bringing in consistent revenue. If you haven’t checked your website in more than 2 years, we’re fairly confident it’s time for a spruce. Technology is changing, and your business is evolving. Here are 4 ways to spruce up your website.

1 ] Do a brand audit.Your brand evolves as you evolve, and as your audience and the culture evolve. Take a look through and evaluate whether your website is truly reflecting who your business is currently. Are all your products and services listed? Is the information accurate? Is the tone correct? Your website is your first impression. Make sure it matches who your customer will actually meet.
2 ] Do a link check. Often links to external websites expire or change. Go through your website and double-check that all of your links are still accurate, and none go to error pages.
3 ] Make your website your best employee. Many websites were created without a strategy in place. This means it’s essentially a very expensive digital portrait. Attach a strategy to your site. Add some SEO, some analytics, and maybe some automation. Make your website work for you.
4 ] Change up the design. If you’ve had a stagnant look for several years, mix it up with some new design. You can change the order of pages, colors, or just the visual style. Giving your website a makeover is a great way to show people that you are still here, and still innovating.

What does this inspire for you? We would love to look at your website with you and discuss some options for making your website work for you. Schedule a complimentary 30-Min site audit here. here.

3 Tasks I Bet You Never Knew Your Website Could Do.

3 Tasks I Bet You Never Knew Your Website Could Do.

by | Nov 22, 2019 | Web Design

In the early days of the World Wide Web, sites consisted of little more than a multicolored word document with a handful of links. Today advanced technology has given sites the capability of providing directions, signing up for emails, even providing virtual customer service. You are no longer limited to the static display of facts and pictures. Websites have grown into a multi-facetted tool that when used strategically can significantly improve the way you do business.

Find Great Employees – In today’s market it can be tough for employers to find great employees. Using customized content forms and properly configuring your SEO, your website can make it easy for prospective employees to find out what positions are available, submit an online application, provide necessary background information, upload their resume and even schedule an interview.

Track Your Marketing Dollars – It used to take an enormous investment of both time and resources just to get an idea of whether your marketing efforts are paying off. Now with third party tracking tools like Google Analytics and Facebook Pixel you can find out in real time just how well your marketing dollars are working for you. Whether it’s a print/traditional marketing campaign, a new sales strategy or a targeted digital campaign. You can find out in real time exactly how many page visits you received, how your visitors got there, and identify which content is trending. You can then use this information to expand your service offering, increase your ad budget, or cut out marketing efforts that are unsuccessful.

Create a Great First Impression – Have you ever Googled a person before deciding whether to meet with them? We thought so. Studies show that you have 27 seconds to make a good first impression, and today chances are high that those first 27 seconds will be spent online. So, use your website to tell people who you are. Configure your SEO so your website shows up first when someone Googles your name (not your MySpace page from 2004). Also, make sure your website and social profiles are authentic and up to date. Want to make it better? Create an awesome video, post case studies with real data and create a space for customers to submit rave reviews.

Want to find out how you can use your website as a tool to better your business. Visit Intelativity.com