Website Characteristics That Make Your Business Look Experienced

Website Characteristics That Make Your Business Look Experienced

A well-crafted website is more than just an online presence; it is a dynamic reflection of your business’s expertise and experience. As potential customers navigate the vast online marketplace, some aspects of your website can significantly contribute to conveying a sense of professionalism and knowledge. This blog will explore five key characteristics that can make your business look more experienced. 

CASE STUDIES

Case studies are invaluable tools for demonstrating the real-world impacts of your services or products. By showcasing successful projects of your services and products and highlighting the challenges overcome, you provide evidence of your capabilities and build credibility. A dedicated section for case studies on your websites can serve as a powerful testament to your experience and the value you bring to your clients. 

COHESIVE BRANDING

The visual aesthetics of your website play a crucial role in shaping the perception of your brand. The use of well-designed typefaces enhances readability and reinforces your brand promise. Consistent typography across your website creates a cohesive and professional look, leaving visitors with a lasting impression of your attention to detail and commitment to quality. 

REGULAR BLOG POSTS

A regularly updated blog can position your business as an industry thought leader. By sharing insightful content, industry trends, and expert opinions, you engage your audience and establish your authority in the field. Thoughtful blog posts can demonstrate your commitment to staying current in the industry, showcasing the depth of your knowledge and experience. 

ABOUT PAGE

The About Us page is often one of the most visited sections of a website. Use this space strategically to share the history and experience that sets your business apart. Highlight key milestones, achievements, and the journey leading to your expertise. A well-crafted About Us page fosters a connection with visitors, humanizing your brand and instilling confidence in your capabilities. 

SOCIAL PROOF

A solid social media presence is a non-negotiable component of a reputable online identity. 

Consistent and active engagement on platforms relevant to your industry expands your reach and reinforces your business’s legitimacy. Share industry insights and updates, and interact with your audience to build a digital community that further establishes your expertise. 

 

In conclusion, a website that effectively communicates your business’s experience is a multifaceted tool. Case studies, well-designed typecases, a thought leadership blog, a compelling About Us page, and a robust social media presence collectively create a digital

4 Ways to Spruce Up Your Website

4 Ways to Spruce Up Your Website

It’s no secret — we love websites. They’re kind of our jam. While we enjoy all aspects of marketing and branding, web design is our main playground. A website is sort of like a digital handshake. It’s the first impression, and the way most customers are deciding who you are and whether they want to continue talking to you. Most businesses have websites by now. It is 2021 after all. But did you know that websites are not designed for a set and forget model? Your website is actually one of your best employees. It should be working for you, and bringing in consistent revenue. If you haven’t checked your website in more than 2 years, we’re fairly confident it’s time for a spruce. Technology is changing, and your business is evolving. Here are 4 ways to spruce up your website.

1 ] Do a brand audit.Your brand evolves as you evolve, and as your audience and the culture evolve. Take a look through and evaluate whether your website is truly reflecting who your business is currently. Are all your products and services listed? Is the information accurate? Is the tone correct? Your website is your first impression. Make sure it matches who your customer will actually meet.
2 ] Do a link check. Often links to external websites expire or change. Go through your website and double-check that all of your links are still accurate, and none go to error pages.
3 ] Make your website your best employee. Many websites were created without a strategy in place. This means it’s essentially a very expensive digital portrait. Attach a strategy to your site. Add some SEO, some analytics, and maybe some automation. Make your website work for you.
4 ] Change up the design. If you’ve had a stagnant look for several years, mix it up with some new design. You can change the order of pages, colors, or just the visual style. Giving your website a makeover is a great way to show people that you are still here, and still innovating.

What does this inspire for you? We would love to look at your website with you and discuss some options for making your website work for you. Schedule a complimentary 30-Min site audit here. here.

3 Tasks I Bet You Never Knew Your Website Could Do.

3 Tasks I Bet You Never Knew Your Website Could Do.

In the early days of the World Wide Web, sites consisted of little more than a multicolored word document with a handful of links. Today advanced technology has given sites the capability of providing directions, signing up for emails, even providing virtual customer service. You are no longer limited to the static display of facts and pictures. Websites have grown into a multi-facetted tool that when used strategically can significantly improve the way you do business.

Find Great Employees – In today’s market it can be tough for employers to find great employees. Using customized content forms and properly configuring your SEO, your website can make it easy for prospective employees to find out what positions are available, submit an online application, provide necessary background information, upload their resume and even schedule an interview.

Track Your Marketing Dollars – It used to take an enormous investment of both time and resources just to get an idea of whether your marketing efforts are paying off. Now with third party tracking tools like Google Analytics and Facebook Pixel you can find out in real time just how well your marketing dollars are working for you. Whether it’s a print/traditional marketing campaign, a new sales strategy or a targeted digital campaign. You can find out in real time exactly how many page visits you received, how your visitors got there, and identify which content is trending. You can then use this information to expand your service offering, increase your ad budget, or cut out marketing efforts that are unsuccessful.

Create a Great First Impression – Have you ever Googled a person before deciding whether to meet with them? We thought so. Studies show that you have 27 seconds to make a good first impression, and today chances are high that those first 27 seconds will be spent online. So, use your website to tell people who you are. Configure your SEO so your website shows up first when someone Googles your name (not your MySpace page from 2004). Also, make sure your website and social profiles are authentic and up to date. Want to make it better? Create an awesome video, post case studies with real data and create a space for customers to submit rave reviews.

Want to find out how you can use your website as a tool to better your business. Visit Intelativity.com