How to use NFTs to market your service business

How to use NFTs to market your service business

One of the best but most challenging parts of marketing is the constant evolution of tools and techniques. “Best practices” are constantly changing, and it seems in the digital era, a new platform or tool emerges every day.

One of the other great parts of marketing is that no matter how many new and shiny tools come our way, the basic best practices remain the same. At its core, marketing is still about using creativity and storytelling to share a product, service, or idea, with someone who didn’t know they were missing it.

One of our favorite new tools are NFTs- and we think they’re here to stay. 

An NFT, or nonfungible token, is essentially a digital asset that cannot be duplicated. The one-of-a-kind nature makes this a perfect branding tool for companies looking to differentiate and offer something to their customers that they can’t find anywhere else. While this may be a new tool, the principles are the same. Brands are using NFTs to create brand awareness, increase brand engagement, and grow brand revenue. 

There’s a few different ways you can use NFTs in your brand marketing:

  1. Sell digital products. You can create an NFT version of a product that is more accessible to a broader audience.
  2. Create a GIF. You can design a custom GIF that sets you apart from the competition.
  3. Promote philanthropy. You can auction off NFTs or give an NFT as a prize to raise awareness for both your brand, and your favorite charity.
  4. Create demand. By creating an NFT with a limited window for purchasing, you can drive urgency for brand sales. 

If you’re curious about using NFTs to grow your brand, schedule a complimentary consultation call. We’d love to help you create and design your first NFT, or help you elevate your NFT game. 

Brand Brag: 

One brand that is killing it in the NFT game is Taco Bell. More than 80% of millenials prefer to do business with brands that align with their values. This means it’s more important than ever for brands to not only be clear on their values, but to find creative ways to invite their customers in. Taco Bell created a series of NFT GIFs to support the Live Más scholarship fund. This successful campaign not only sold out, but also drove brand awareness, increased brand loyalty, and increased revenue and sales.

4 Creative Ways to Use NFTs to build your brand

4 Creative Ways to Use NFTs to build your brand

Besides the basics of creating, collecting, and selling, there’s a lot of ways to use NFTs to build your brand. Here’s four of our favorites.

1) Brand Partnerships. Find someone who shares the heart of your brand- who echoes your message and encompasses your brand values. Invite them to wear your clothing, eat your amazing food, use your awesome product… NFTs are a perfect way to grow your brand through collaborations and sponsorships.

2) Give Back. More than 80% (source: Forbes) of millennials are involved in philanthropy. The generations that are invested in NFTs are also invested in giving back. They are more likely to work with businesses who share their values, and who care about social causes. By auctioning off NFTs to charity, you can build brand awareness, foster brand engagement, and make the world a better place.

3) Educate. The world is curious about NFTs, and many are using NFTs as the gateway to crypto discovery. If your company is educated in this space, teach others. Share content and ideas that can inspire and educate your audience, and give them opportunities to further engage with your brand.

4) Create. Show off your creativity! With digital art, the possibilities are endless. You can create series and campaigns and multiple styles- share your brand generously.

What’s your favorite way to use NFTs? If you’d like some creative brainstorming, we’re here for you. Schedule a complimentary consultation.

Brand Brag:

The Bored Breakfast Club wanted to launch a new initiative where they shipped coffee directly to consumers, rather than them needing to go to a store or shop. They decided to utilize one of the most popular NFT collections, Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), to build a B2C subscription service, using digital scenes to sell their coffee on the blockchain. You can check them out here. {link:}