by wldfyr | Aug 5, 2022 | Branding, Design Strategy
What do you do when you have a lot of brand equity and you’re going through a merger? You rebrand. That’s what two of our favorite Doylestown financial firms did. McNamara Financial Group and Rosenau Financial decided to join forces and become Paragon Wealth Management. Together we completed a naming session, explored how to merge the two brands and ultimately landed on a brand update that both current clients and ne business will love.
Going through a merger or an acquisition? Send us a note.
by wldfyr | Sep 2, 2020 | Collaborators
Meet Sarah Michelle. Sarah Michelle is the creator and CEO of HoneyMAP and a seasoned Brand Strategist. With a decade of combined experience in business strategy and lay psychology, Sarah looks at both the business as well as the company’s leadership to get to the heart of who they are, why they exist, and how to tell people. She has held roles in both ad agency and internal marketing and has spent the last five years helping business leaders harness their core mission to grow healthier brands. Sarah’s mission is to sweeten the world by ending identity crisis, and she speaks and consults nationally on discovering and owning brand and personal identity. When she’s not geeking out on identity, you can find her hiking with her furbabes or drinking copious amounts of coffee in independent bookstores. You can find her online at sarahmichelle.love or Facebook/Instagram @SneakPeekSarah