Applying Lean and MVPs to Web Development
When you are launching a new company, or product, or brand, it’s important that you like it. But it’s really really important that you have customers who like it.
A business without sales, has a hard time sticking around. So while your idea may be great, and you have a passion and a vision for it If you haven’t tested it you really have no idea if it will sell. Lean Startup philosophy uses a technique called Minimum Viable Product (MVP) where you create a website to sell or pre-sell an idea that doesn’t exist in physical form to gather data about how the idea or product will perform in the market place. . Here are some keys to ensuring your MVP is a success.
Build a Website (It should say who you are, describe the benefit, include illustrations and diagrams, videos)
Incorporate E-Commerce (It’s not enough to just track visits, you want to know who will buy in)
Build A Marketing Strategy (SEO, Digital Advertising, Email Campaign, A/B testing)
Track Your Data (analytics, tracking, CRM)
Manage Expectations (communicate how/when your product/services will be delivered)
Setting up lean and MVPs (minimum viable product) in your website can be a great way to test new language and marketing with your audience and gather feedback, so that you can have more conclusive data before investing the big funds in your messaging and marketing.
As a design agency, we specialize in brand communications, and we get especially jazzed about digital platforms. We start by understanding who our clients are, and creating colors, logos, fonts, and styles that express this identity within a snap-judgment second of web scrolling. We also think strategically. Aside from visual strategy, we work with expert copywriters to ensure that content is relevant and engaging, and we talk about all of the tiered goals so that we know what should be built and implemented now, and what we want to build and implement in the future after some user feedback.
Some advantages that come with leaning into a tiered web approach could be more clearly identifying your target audience and their pain points, understanding how they use the website and how they want to use the product, understanding your direct and indirect competitors, and learning what to highlight so that you are differentiated from the competition.
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One great example of an MVP site is Groupon. When Groupon first launched, this was a brand new concept- digital coupons. They started with a simple WordPress site, and used downloadable PDFs as the groupons. Once they proved a desire and made some revenue, they stepped up their game, and now have a net worth of 0.69billion dollars.