4 Ways to Spruce Up Your Website

4 Ways to Spruce Up Your Website

It’s no secret — we love websites. They’re kind of our jam. While we enjoy all aspects of marketing and branding, web design is our main playground. A website is sort of like a digital handshake. It’s the first impression, and the way most customers are deciding who you are and whether they want to continue talking to you. Most businesses have websites by now. It is 2021 after all. But did you know that websites are not designed for a set and forget model? Your website is actually one of your best employees. It should be working for you, and bringing in consistent revenue. If you haven’t checked your website in more than 2 years, we’re fairly confident it’s time for a spruce. Technology is changing, and your business is evolving. Here are 4 ways to spruce up your website.

1 ] Do a brand audit.Your brand evolves as you evolve, and as your audience and the culture evolve. Take a look through and evaluate whether your website is truly reflecting who your business is currently. Are all your products and services listed? Is the information accurate? Is the tone correct? Your website is your first impression. Make sure it matches who your customer will actually meet.
2 ] Do a link check. Often links to external websites expire or change. Go through your website and double-check that all of your links are still accurate, and none go to error pages.
3 ] Make your website your best employee. Many websites were created without a strategy in place. This means it’s essentially a very expensive digital portrait. Attach a strategy to your site. Add some SEO, some analytics, and maybe some automation. Make your website work for you.
4 ] Change up the design. If you’ve had a stagnant look for several years, mix it up with some new design. You can change the order of pages, colors, or just the visual style. Giving your website a makeover is a great way to show people that you are still here, and still innovating.

What does this inspire for you? We would love to look at your website with you and discuss some options for making your website work for you. Schedule a complimentary 30-Min site audit here. here.

Viktoria Szilagi

Meet Viktoria Szilagi. As a Certified Coach and (female) business owner, Viktoria has seen many women in business struggle unnecessarily. Some failing to set clear goals and intentions. Others wasting time on activities that fail to move them forward. And many eventually losing that feeling of passion, excitement, and purpose that got them to start a business in the first place.

She saw too many women give up on their dreams, and knew she could make a difference. Viktoria developed the BBA Program to bridge the gap between the dreams that people have and the results that they desire. In the process, her clients also gain a deep sense of self-acceptance, self-awareness and self-actualization.

Viktoria works with her clients in a way that honors their spirit and individuality. Her mission is to empower others to bust through whatever is blocking their path to success and happiness with love, compassion, and encouragement. You can learn more about Viktoria and her BBA Program below.