5 Brands that Prove Positioning is Everything

5 Brands that Prove Positioning is Everything

Positioning in marketing is similar to setting the stage for a successful performance. It is about making your brand stand out in a crowded market, leaving a lasting impression on your audience. These brands have crafted their identities to perfection, showcasing how crucial positioning is for a product’s win. Each brand’s product is nothing extravagant; their positioning separates them from their competitors and has yielded success in the hundreds of millions of dollars in revenue.

 

Manscaped’s positioning is nothing short of remarkable. In a market saturated with generic grooming products, the brand dared to carve out a niche for itself – below-the-waist grooming. By focusing on this specific area, Manscaped addressed a need many overlooked, creating a tailored experience for its audience. The product is simply a hair trimmer, but positioning it as a “below-the-waist” maintenance product tapped into more than a hundred million dollar market. Manscaped skillfully dismantles societal taboos surrounding male grooming through humor and relatable content, fostering a connection with its audience beyond the products’ functional aspects.

 

Liquid Death’s positioning as the rebel in the bottled water industry is awe-inspiring. The brand recognized the need to disrupt a market often associated with blandness. By infusing heavy metal aesthetics into its branding, Liquid Death transforms a simple commodity – water – into an experience. The brand’s commitment to sustainability, offering an eco-friendly alternative to traditional bottled water, further solidifies its position as a conscious choice. Liquid Death’s marketing doesn’t just sell water; it sells a lifestyle, a rebellion against the ordinary.

 

Birthdate Candles takes an everyday item and elevates it to a premium status through strategic positioning. The brand understands the importance of details in celebrations, and it leverages this insight to become synonymous with special occasions. The unique positioning is putting astrology on the candle. The Astrology Market Size was valued at $12.8 billion in 2021 and is estimated to reach $22.8 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. The brand successfully positions itself as a luxury choice for those seeking to add sophistication to their celebrations. Birthdate Candles go beyond traditional candles; they curate an experience personalized to individual birth dates, making each candle a unique and thoughtful addition to any celebration. The brand’s innovative approach transforms a seemingly ordinary product into a meaningful and cherished part of life’s special moments.

 

What Gravity Blanket brings to the table is a product and a strategically positioned solution rooted in sleep science. Built around sleep science, the brand markets its blanket as the prescription for better, more restorative sleep. Gravity Blanket understands modern-day stress and the need for comfort, introducing the concept of weighted blankets as a solution to stress and anxiety. The strategic positioning goes beyond product innovation; it becomes a lifestyle choice for those prioritizing self-care and relaxation. The success of Gravity Blanket lies in crafting a narrative that resonates with its audience’s desire for comfort and serenity, making it more than just a commodity.

 

Athletic Brewing Co.’s positioning is nothing short of revolutionary. The brand caters to the changing preferences of consumers who seek the craft beer experience without the aftereffects of alcohol. The clear messaging and branding convey a commitment to quality and flavor, challenging the conventional notion that non-alcoholic beer compromises taste. Athletic Brewing Co. positions itself as a premium choice, not just for those abstaining from alcohol but for anyone who appreciates the artistry of craft beer without a hangover. In 2024, Whole Foods Market reported that Atheltic sells more than any other beer.

 

In conclusion, these cases underscore the indispensable role of strategic positioning in business success. They demonstrate that effective positioning can be pivotal, even if your product doesn’t introduce groundbreaking innovations. By strategically crafting narratives that resonate deeply with target audiences, brands can transcend mere functionality and become emblematic of experiences and lifestyles. These examples affirm that successful positioning alone can lead to substantial victories in the marketplace, highlighting its paramount importance as a driver of remarkable success.

How To Maintain Brand Consistency as a Mid-Sized Corporation

How To Maintain Brand Consistency as a Mid-Sized Corporation

Maintaining a consistent and recognizable brand is vital to mastering a complex navigation system in the bustling world of mid-sized corporations. As your business expands, the need for brand cohesion across all channels becomes paramount. Here are four ways to maintain brand consistency as a midsized corporation:

 

First, craft a brand style guide; this is where consistency meets creativity. From logo usage and color palettes to tone of voice and typography, a comprehensive style guide lays out the rules for maintaining consistency in every aspect of your brand’s identity. But who says it has to be dull? Inject some personality into your style guide with engaging visuals and quirky explanations that reflect your brand’s unique spirit. Make it a go-to resource that reflects not just rules but the essence of your brand.

 

Secondly, train your team and turn your employees into brand ambassadors. Your team is the backbone of your brand presence; they interact with customers and stakeholders daily. Transform them with the necessary knowledge by hosting interactive training sessions that empower and educate them. Sprinkle some fun into these sessions, fostering a sense of pride and ownership. Help your team understand that they are more than just employees.

Technology is your ally in maintaining brand consistency across diverse platforms and channels in today’s digital landscape. Invest in digital asset management systems and automation tools that streamline workflows. Whether it is social media scheduling platforms or content management systems, leverage technology to keep your brand identity intact.

 

Lastly, brand consistency is an ever-evolving journey. Embrace feedback from customers, employees, and stakeholders. Use it as a compass, guiding you through areas where adjustments are needed. Remaining agile and adaptable is critical–brand consistency does not mean resisting change. Welcome it, and have agility with it. Navigate the winds of change with an openness to feedback and a commitment to adaptation.

 

In the realm of medium-sized corporations, maintaining brand consistency is an art form that blends advocates, embraces technology, and navigates feedback with finesse. By doing so, your brand can confidently navigate the complexity of the business world, standing out with professionalism and a touch of flair.

5 Ways to Boost Your Brand in 2024

5 Ways to Boost Your Brand in 2024

In the ever-evolving marketplace of 2024, spotting the tell-tale signs of branding misfires is more crucial than ever. But fear not, dear reader, for this blog is your beacon in the murky waters of brand revitalization. Let’s dive into the symptoms of ineffective branding and, more importantly, how to cure them with flair and a sprinkle of strategic genius.

 

THE GREAT ALIGNMENT QUEST

Ever find yourself surrounded by clients who seem to have wandered into your realm by mistake? They don’t get your vibe, and frankly, you don’t get theirs. It’s not them; it’s your brand alignment, or the lack thereof. It’s time for a makeover, but not the kind that requires a new wardrobe. Dive deep into the soul of your brand. Identity those core values that make your heart beat faster and let them be your guiding star. Craft a brand narrative that’s not just words, but a clarion call to your tribe. This isn’t just about attracting clients; it’s about summoning a community that marches to the beat of your brand, ready to champion your cause across the digital savannas.

 

CLARIFY YOUR BRAND’S BATTLE CRY

If explaining your brand’s value feels like reciting Shakespeare to a toddler, it’s time to simplify. Your value proposition should be as clear as a sunny day, not a foggy morning in London. Dissect those complex ideas and serve them in bite-sized relatable chunks. Use visuals that stick and stories that move hearts. When your audience can see the value you bring without squinting, you know you’ve hit the bullseye.

 

PACKAGE YOUR MAGIC

Noticing your loyal subjects looking elsewhere for magic potions and spells you readily provide? Time to sprinkle some exclusivity into your offerings. Make your clients feel like they’ve got the golden ticket to Willy Wonka’s factory. From special discounts to VIP soirees, create experiences that transform your customers into proud flag-bearers of your brand. It’s not just about keeping them from straying; it’s about making them feel so special, they’ll want to bring their friends along for the ride.

 

CULTIVATE YOUR KINGDOM’S CULTURE

Struggling to attract knights and maidens to your cause? Perhaps it’s your kingdom’s culture that needs a dash of enchantment. Your brand’s allure isn’t just for customers; it’s a siren song for talent, too. Paint a picture of a workplace where creativity, growth, and magic happen. Share tales of triumph and camaraderie that make top-tier talent not just want to visit your castle, but to stay and defend it.

 

HARMONIZE THE SALES SYMPHONY

Your sales team is the frontline, the minstrels who sing your brand’s praises. If they’re more akin to a disheartened choir, it’s time to fine-tune your brand. Equip these brave souls with the tools of triumph and the lore of your land. Celebrate their victories, for their success is the melody to which your brand dances.

 

In the grand tapestry of 2024, your brand doesn’t just want to exist; it yearns to thrive and be revered. Addressing these symptoms isn’t just a remedy; it’s a revolution. Embrace this transformative journey with open arms and a fearless heart. The stage is set for your brand to not just survive but to conquer the new age with unparalleled zest and zeal. Let the brand revolution begin!

How to use NFTs to market your service business

How to use NFTs to market your service business

One of the best but most challenging parts of marketing is the constant evolution of tools and techniques. “Best practices” are constantly changing, and it seems in the digital era, a new platform or tool emerges every day.

One of the other great parts of marketing is that no matter how many new and shiny tools come our way, the basic best practices remain the same. At its core, marketing is still about using creativity and storytelling to share a product, service, or idea, with someone who didn’t know they were missing it.

One of our favorite new tools are NFTs- and we think they’re here to stay. 


An NFT, or nonfungible token, is essentially a digital asset that cannot be duplicated. The one-of-a-kind nature makes this a perfect branding tool for companies looking to differentiate and offer something to their customers that they can’t find anywhere else. While this may be a new tool, the principles are the same. Brands are using NFTs to create brand awareness, increase brand engagement, and grow brand revenue. 


There’s a few different ways you can use NFTs in your brand marketing:


  1. Sell digital products. You can create an NFT version of a product that is more accessible to a broader audience.
  2. Create a GIF. You can design a custom GIF that sets you apart from the competition.
  3. Promote philanthropy. You can auction off NFTs or give an NFT as a prize to raise awareness for both your brand, and your favorite charity.
  4. Create demand. By creating an NFT with a limited window for purchasing, you can drive urgency for brand sales. 

If you’re curious about using NFTs to grow your brand, schedule a complimentary consultation call. We’d love to help you create and design your first NFT, or help you elevate your NFT game. 


Brand Brag: 

One brand that is killing it in the NFT game is Taco Bell. More than 80% of millenials prefer to do business with brands that align with their values. This means it’s more important than ever for brands to not only be clear on their values, but to find creative ways to invite their customers in. Taco Bell created a series of NFT GIFs to support the Live Más scholarship fund. This successful campaign not only sold out, but also drove brand awareness, increased brand loyalty, and increased revenue and sales.