Is your Brand Losing or Gaining Value from your Website?
Let’s talk about brand equity. Brand Eq.ui.ty the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Your brand is as valuable as your customer perceives it is....
Paragon Wealth Management
What do you do when you have a lot of brand equity and you're going through a merger? You rebrand. That's what two of our favorite Doylestown financial firms did. McNamara Financial Group and Rosenau Financial decided to join forces and become Paragon Wealth...
How to effectively brand yourself at each phase of the tech start-up process
There are a lot of opinions about startups, as with anything else in life, about the right way to do things. Which comes first, the brand or the business? Do you create a brand first, then launch the business? Or do you create the business first, and then hire a...
Applying Lean and MVPs to Web Development
When you are launching a new company, or product, or brand, it’s important that you like it. But it’s really really important that you have customers who like it. A business without sales, has a hard time sticking around. So while your idea may be great, and you have...
Raffa’s Sea Isle City
It doesn't get much more Jersey Shore than this. In Sea Isle City, Raffa's is a house hold name that to locals means good times, and great food. To pay homage to the legacy of her father Jim, Owner & Operator Jeralyn Raffa along with her sister Vanessa launched a sea...
5 things to consider when choosing the best creative agency to brand your tech start-up
You did it! You started a company. You know that you are amazing at what you do- but now you need to hire a creative agency to do the things you maybe aren’t all that knowledgeable about doing. But how do you know who to hire? When you don’t know what you don’t know,...
How to use NFTs to market your service business
One of the best but most challenging parts of marketing is the constant evolution of tools and techniques. “Best practices” are constantly changing, and it seems in the digital era, a new platform or tool emerges every day. One of the other great parts of marketing is...