Is your Brand Losing or Gaining Value from your Website?

Is your Brand Losing or Gaining Value from your Website?

Let’s talk about brand equity.

Brand Eq.ui.ty 

  1. the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Your brand is as valuable as your customer perceives it is. Which means, if you have an amazing product, an amazing company culture, a worthy mission and inspiring vision and and all around awesome creation… but your customer has had a negative experience, so they have dumped you in the bad vibes bucket… you have a bad brand.

There’s a reason you feel the way you do when you go onto a website like Google, or Yahoo, or Facebook, or YouTube. You may not realize it, but you are subconsciously taking in hundreds of little decisions, and deciding for yourself it it is a good or bad experience.

The user experience comes down to two main categories: UI (user interface) and UX (user experience). UI has to do with the interface, or the layout of your website. Are the buttons easy to read, is the site easy to navigate, can the user find what they are looking for and is the site visually appealing. UX relates to the experience. Does the customer feel like their problem has been solved? Are they easily able to navigate and find all of the information they need? Can they contact someone?

When building a website, it’s crucial that both your UI and UX have your customer in mind so that you can build brand equity. Nothing is more tragic than an amazingly talented service provider, or brilliant product line, that is losing customers simply because they got frustrated with the website.

A few ways you can improve your brand equity are:

Good Design.

Easy Navigation.

Short, Captivating Copy Blocks. 

Inviting Storytelling.
Clear Call to Action.
Convenient Point of Sale.
Prominent Contact Options. 

As technology continues to advance, your website needs to evolve with it. Audit and update your website annually to check for any broken links, any bugs, and any places to update. Check your site on multiple browsers, as well as mobile, and make sure that your website is providing a positive experience for all of your current and potential customers. 

Brand Brag:

Do you have an example of a client whose website had a terrible customer experience that you fixed?

Raffa’s Sea Isle City

Raffa’s Sea Isle City

It doesn’t get much more Jersey Shore than this. In Sea Isle City, Raffa’s is a house hold name that to locals means good times, and great food. To pay homage to the legacy of her father Jim, Owner & Operator Jeralyn Raffa along with her sister Vanessa launched a sea side charcuterie business. Known for their grab and go charcuterie cones and one of a kind tiki boards. Raffa’s is sure to be the hottest spot in Sea Isle this summer. From stickers to social and a whole lot of branded merchandise we made sure they had all the tools to maximize their visibility.

Ready to launch a new business? Send us a note.

Bucks County Democratic Women’s Leadership Initiative

Bucks County Democratic Women’s Leadership Initiative

We’re a big fan of supporting women in whatever capacity they want to become more involved in leadership roles. The Bucks County Democratic Women’s Leadership Initiative (BCDWLI) is a new organization that needed to raise its visibility and we helped them do just that. With new branding, a logo, and a fresh new website they’re ready to create a legacy.

Do you have a new organization and want to know how a brand can help you reach your goals? Send us a note.

Reliant Fund Services

Reliant Fund Services

Reliant Fund Services is a team of fund administration experts who work collaboratively to pool expertise, perspectives, connections, and skills. With over 15 years in the business they’ve learned that staying customer-focused is what their clients love about them. As they lean into the post-Covid Era they needed a strong brand to galvanize their team behind a cohesive set of core values. So we set them up with branding, business cards, a website, and a brand guide.

Do you have a specific need or are you having trouble navigating? Send us a note.

4 Ways to Spruce Up Your Website

4 Ways to Spruce Up Your Website

It’s no secret — we love websites. They’re kind of our jam. While we enjoy all aspects of marketing and branding, web design is our main playground. A website is sort of like a digital handshake. It’s the first impression, and the way most customers are deciding who you are and whether they want to continue talking to you. Most businesses have websites by now. It is 2021 after all. But did you know that websites are not designed for a set and forget model? Your website is actually one of your best employees. It should be working for you, and bringing in consistent revenue. If you haven’t checked your website in more than 2 years, we’re fairly confident it’s time for a spruce. Technology is changing, and your business is evolving. Here are 4 ways to spruce up your website.

1 ] Do a brand audit.Your brand evolves as you evolve, and as your audience and the culture evolve. Take a look through and evaluate whether your website is truly reflecting who your business is currently. Are all your products and services listed? Is the information accurate? Is the tone correct? Your website is your first impression. Make sure it matches who your customer will actually meet.
2 ] Do a link check. Often links to external websites expire or change. Go through your website and double-check that all of your links are still accurate, and none go to error pages.
3 ] Make your website your best employee. Many websites were created without a strategy in place. This means it’s essentially a very expensive digital portrait. Attach a strategy to your site. Add some SEO, some analytics, and maybe some automation. Make your website work for you.
4 ] Change up the design. If you’ve had a stagnant look for several years, mix it up with some new design. You can change the order of pages, colors, or just the visual style. Giving your website a makeover is a great way to show people that you are still here, and still innovating.

What does this inspire for you? We would love to look at your website with you and discuss some options for making your website work for you. Schedule a complimentary 30-Min site audit here. here.