How Company Culture Sparks Success

How Company Culture Sparks Success

Do you feel as if your employees are dragging their feet around the office lately? Do you notice that they do not seem motivated to excel in their work? Do you think that your employees are excited to walk through the door everyday? Do you notice if they are completing their work ahead of time? The answers to these questions will be very indicative of the culture of your company. Being intentional about your corporate  culture can be the difference between employees that will work hard for you and your mission, and employees that are staring at the clock all day. When your employees feel respected, responsible and supported in their work environment, it greatly improves  their performance and dedication to  your company. Here are five benefits to creating a strong corporate  culture:

1) Increased motivation 

If you instill faith in your employees, they will feel more motivated at work. Have you ever had someone talk down to you, and then tell you to go do something? If you have, odds are that you didn’t want to try your best on that activity because the person who asked you to do it didn’t motivate you to carry out their request, nor did they give you the confidence that you’d be good at it. Having a positive company culture will make your employees want to please you, and work harder with what they are doing. 

2) Happier employees 

When employees are inspired by the environment that they are in, they become happier people. It’s just a fact! If your employees feel like they are in a creative, clean, and safe environment, they will feel more inspired to think outside of the box and speak freely, keep their workspace clean and neat, and smile more. When your employees are happy, they will be more likely to make your customers happy, and communicate more often, which will make your job easier and allow you to increase your productivity.

3) Employee engagement 

Employees who understand and accept the responsibility of their company’s mission and vision  are more engaged in their work. Brands with a strong corporate culture (i.e. Starbucks, Disney, SouthWest Airlines) have employees who work harder for longer, accept their responsibility to maintain corporate standards, and often build lifelong relationships with both employees and customers. If your corporate culture is strong you’ll find yourself begging your employees to take time off. 

 4) Better reputation

One of the best ways to grow your business is through referrals. What many business owners often overlook is the negative impact that disgruntled employees have on your corporate image. If your employees are unhappy, unmotivated, and uninspired by their work environment there’s a good chance they’re sharing that with everyone who asks them how their day is going, which is terrible for your reputation and can reduce the number of referrals that get converted into business.

5) Clear company mission 

With a strong corporate culture, your employees not only understand your mission and vision, they feel a personal responsibility to carry it out. This can create a strong sense of camaraderie among team members and lead to more collaboration, more accountability and ultimately more productivity .


Not sure if you have a strong corporate culture? Contact a brand specialist today for a free 30-min audit.   

5 Tips to Winning Your Sales Cycle

5 Tips to Winning Your Sales Cycle

Brand strategy is a tool you use to grow your business, increase visibility and build brand equity. One of the ways to build a winning strategy is to align your marketing with how you’re already getting and doing business. To do that it’s best to understand your sales cycle.

Leverage the Power of Your Data
When it comes to reviewing data, time is your friend. It takes time to gather enough data to observe patterns caused by your sales cycle. If you are constantly adjusting your messaging or operating without a strategy, your audience won’t develop with enough consistency to deliver measurable results. They need a clear long-term strategy and consistent messaging to build a relationship with your brand.

Change with the Seasons
Here in Pennsylvania, we have 4 robust seasons. Seasons mean weather, and drastic changes in weather can greatly affect people’s habits which in turn affects your sales cycle. We also see fluctuations around holidays, graduations, weddings, and other life events.

Indentify Irregularities
As you review your marketing each quarter, take note of each of the factors that could be contributing to your data. A dip in engagement and/or sales may not mean that your audience doesn’t like your brand or messaging. It may just mean they were busy planning for a vacation. Likewise, an increase could mean you capitalized on a unique seasonal opportunity or lucked out being able to provide a product or service that met a particular need. You’ll want to consider if these factors are one-offs or if they will persist year over year then make adjustments to your sales and marketing strategy accordingly.

Know Where Your Customers Are in Relationship to Your Process
You’ll also want to understand where your customers are in relationship to your sales process. In any sales process, there are phases your customers go through — beginning with the customer who knows nothing about you, then the customer who kind of knows about you but isn’t really engaged, followed by the customer who knows about you and is interested but isn’t quite ready to make a purchase, and finally the customer who is ready to take action, and the customer you’ve already converted into business. Each of your customers will also navigate through your sales process at different rates. So it’s important to adjust your strategy to offer unique support and messages to individuals throughout each phase of the process.

Create a Branding & Communications Strategy that Aligns with Your Process
The goal of branding and marketing is to leverage your messaging, visual assets, and data to shorten your sales cycle and increase your rate of conversion, thus maximizing your time, and resources. Ideally, you’ll want to begin communicating with your audience at phase 1 and continue the conversation so that you are already top of mind when they are ready to take action. Strategies that see the most effective results target the person who is pre-decision, so you gain their business the second they decide to shift into action.

Do you need help understanding how to align your brand strategy with your sales cycle? At Intelativity, we offer full-service brand strategy. Schedule a complimentary consultation with one of our Strategists to get started.