How to use NFTs to market your service business

How to use NFTs to market your service business

One of the best but most challenging parts of marketing is the constant evolution of tools and techniques. “Best practices” are constantly changing, and it seems in the digital era, a new platform or tool emerges every day.

One of the other great parts of marketing is that no matter how many new and shiny tools come our way, the basic best practices remain the same. At its core, marketing is still about using creativity and storytelling to share a product, service, or idea, with someone who didn’t know they were missing it.

One of our favorite new tools are NFTs- and we think they’re here to stay. 


An NFT, or nonfungible token, is essentially a digital asset that cannot be duplicated. The one-of-a-kind nature makes this a perfect branding tool for companies looking to differentiate and offer something to their customers that they can’t find anywhere else. While this may be a new tool, the principles are the same. Brands are using NFTs to create brand awareness, increase brand engagement, and grow brand revenue. 


There’s a few different ways you can use NFTs in your brand marketing:


  1. Sell digital products. You can create an NFT version of a product that is more accessible to a broader audience.
  2. Create a GIF. You can design a custom GIF that sets you apart from the competition.
  3. Promote philanthropy. You can auction off NFTs or give an NFT as a prize to raise awareness for both your brand, and your favorite charity.
  4. Create demand. By creating an NFT with a limited window for purchasing, you can drive urgency for brand sales. 

If you’re curious about using NFTs to grow your brand, schedule a complimentary consultation call. We’d love to help you create and design your first NFT, or help you elevate your NFT game. 


Brand Brag: 

One brand that is killing it in the NFT game is Taco Bell. More than 80% of millenials prefer to do business with brands that align with their values. This means it’s more important than ever for brands to not only be clear on their values, but to find creative ways to invite their customers in. Taco Bell created a series of NFT GIFs to support the Live Más scholarship fund. This successful campaign not only sold out, but also drove brand awareness, increased brand loyalty, and increased revenue and sales.

London Packet

London Packet

When you’ve spent many years devoted to delivering exactly what everyone else needs, then you finally get the opportunity to do what you want to do — you tend to know exactly what you want. London Packet is a supply chain consulting company that delivers revolutionary insights derived from years of experience identifying solutions for fortune 500 companies. Their brand started as an idea and we developed it into this.

Do you have an idea that needs visual representation? We can help get the ball rolling. Get in touch.

5 Branding Mistakes Tech Companies Make when branding their business

5 Branding Mistakes Tech Companies Make when branding their business

If there’s one thing we love about technology, it’s that it’s ever evolving and gives us an opportunity to learn new things.. The masterpiece created when creative strategy combines with  precision and data.We get so inspired just thinking about it. But while the technology itself may be amazing, a lot of it goes unnoticed simply because people either don’t know it exists, or they don’t understand how to use it. Here are five of the most common mistakes we see tech companies making:

  • They let users define their brand. Many companies don’t invest time in their brand messaging because they think their idea will sell itself. What happens next is that the brand becomes defined by the users Customers, competitors, outside voices begin looking for words to describe this company, and they begin to use their own language to position the company against the competition. Because people have different experiences and cultures and words, the brand becomes confusing and inconsistent which inturn dilutes all of the brand’s marketing efforts. It is better to get ahead of the brand message, and tell people who you are, rather than assuming they’ll understand what you’re all about.. 
  • They have out of date marketing technology. While tech companies pride themselves on the latest technology, they often let their marketing technology get stagnant. This means that instead of being wowed by your brilliant time saving, super intuitive, highly developed tech, customers are distracted by, clunky websites, disconnected user experience and sites that don’t load on their phones. Your web presence, user experience and CRM should be audited and updated annually. 
  • They don’t differentiate themselves from other brands. With many tech companies, products and services are quite similar, which leaves a feeling of “we are all the same.” You may not be able to compete with products and services, but you can stand out from the competition by leaning into who you are as a company. No one can compete with the personality, story, and core brand that comes from your company’s leadership team. Whatever the special sauce is that makes you the best- lean into that. 
  • They aren’t compelling. Just because technology is built around a strategy with data and numbers doesn’t mean your brand has to be lifeless. . There are other colors and styles to play with. Keep in mind that your users aren’t reviewing lines of code everyday. So rather than using intricate technological language and design that mirrors like every other tech company, go with conversational, engaging language that your customers can relate to. Pick a style that matches your brand. Your technology is exciting- communicate that! 
  • They don’t listen to their users. When it comes to branding, there are two lanes of dialogue. It’s not just about you telling people you are, it’s about listening to how others are experiencing you. Listen to your customers. Whether it’s reading your own reviews or listening to what your customers are saying about your competitors, or how they are engaging with your brand, take the time to listen and respond.

A brand audit is a great way to catch any mistakes you may be missing and find opportunities to grow. Schedule a complimentary consultation call to get started. {link}

Brand Brag:

Do you have an example of a client who you did an audit for and helped them either fix or avoid mistakes? This would be a great case study.