Besides the basics of creating, collecting, and selling, there’s a lot of ways to use NFTs to build your brand. Here’s four of our favorites.
1) Brand Partnerships. Find someone who shares the heart of your brand- who echoes your message and encompasses your brand values. Invite them to wear your clothing, eat your amazing food, use your awesome product… NFTs are a perfect way to grow your brand through collaborations and sponsorships.
2) Give Back. More than 80% (source: Forbes) of millennials are involved in philanthropy. The generations that are invested in NFTs are also invested in giving back. They are more likely to work with businesses who share their values, and who care about social causes. By auctioning off NFTs to charity, you can build brand awareness, foster brand engagement, and make the world a better place.
3) Educate. The world is curious about NFTs, and many are using NFTs as the gateway to crypto discovery. If your company is educated in this space, teach others. Share content and ideas that can inspire and educate your audience, and give them opportunities to further engage with your brand.
4) Create. Show off your creativity! With digital art, the possibilities are endless. You can create series and campaigns and multiple styles- share your brand generously.
What’s your favorite way to use NFTs? If you’d like some creative brainstorming, we’re here for you. Schedule a complimentary consultation.
Brand Brag:
The Bored Breakfast Club wanted to launch a new initiative where they shipped coffee directly to consumers, rather than them needing to go to a store or shop. They decided to utilize one of the most popular NFT collections, Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), to build a B2C subscription service, using digital scenes to sell their coffee on the blockchain. You can check them out here. {link: https://www.boredbreakfastclub.com/}
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