4 Creative Ways to Use NFTs to build your brand

4 Creative Ways to Use NFTs to build your brand

by | May 24, 2022 | Design Strategy, Digital, Marketing

Besides the basics of creating, collecting, and selling, there’s a lot of ways to use NFTs to build your brand. Here’s four of our favorites.

1) Brand Partnerships. Find someone who shares the heart of your brand- who echoes your message and encompasses your brand values. Invite them to wear your clothing, eat your amazing food, use your awesome product… NFTs are a perfect way to grow your brand through collaborations and sponsorships.

2) Give Back. More than 80% (source: Forbes) of millennials are involved in philanthropy. The generations that are invested in NFTs are also invested in giving back. They are more likely to work with businesses who share their values, and who care about social causes. By auctioning off NFTs to charity, you can build brand awareness, foster brand engagement, and make the world a better place.

3) Educate. The world is curious about NFTs, and many are using NFTs as the gateway to crypto discovery. If your company is educated in this space, teach others. Share content and ideas that can inspire and educate your audience, and give them opportunities to further engage with your brand.

4) Create. Show off your creativity! With digital art, the possibilities are endless. You can create series and campaigns and multiple styles- share your brand generously.

What’s your favorite way to use NFTs? If you’d like some creative brainstorming, we’re here for you. Schedule a complimentary consultation.

Brand Brag:

The Bored Breakfast Club wanted to launch a new initiative where they shipped coffee directly to consumers, rather than them needing to go to a store or shop. They decided to utilize one of the most popular NFT collections, Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), to build a B2C subscription service, using digital scenes to sell their coffee on the blockchain. You can check them out here. {link: https://www.boredbreakfastclub.com/}

What does your website look like on the Metaverse?

What does your website look like on the Metaverse?

by | May 10, 2022 | Branding, Design Strategy, Digital, Marketing

What a time to be creative! There are so many advances in technology, and the marriage of tech and social media and brand messaging is continuing to blur the boundaries between advertising and relationships. With so many options available at our fingertips, consumers have the luxury of being picky when it comes to giving their business to the brands. Why would a customer accept a basic website, when they could have an experience? For the past several years, websites have become the digital handshake of a company. They are the first impression, as well as the introduction to the relationship. With the metaverse, they are becoming further immersive and experiential. Perhaps in the future you can try on your favorite brand’s clothing line, see what you look like in them, and virtually shop right there in the metaverse. Or maybe you can spend a day at a theme park, interacting with different characters. Or check in on different companies with your financial advisor. As our physical world continues to fuse with advancements in the digital space, tech companies continue to create opportunities to enhance the customer experience. In a competitive market, it’s increasingly important to monitor and optimize your website so that you continue to build brand equity and maintain market share.. What does your website look like in the metaverse? Let’s find out together- and make sure it looks awesome.  Brand Brag: GitHub is possibly the largest, most established development platform in the world. Millions of people use this resource to build and manage their softwares. They continue to house tons of helpful resources, tools, and information. If you would like some helpful insights on the metaverse, check out this great page. {link: https://github.com/M3-org/awesome-metaverse}