What Has Gratitude Got to do with Branding?

While gathering data, advertising, and offering a top-notch product or service will all keep you top of mind, simply letting your clients, customers and employees know you appreciate the space and time they’ve created for you in their lives can go a long way to building the kind of brand loyalty others pay the big bucks for.

Showing Some Gratitude.

The number one trusted marketing resource is word of mouth. If your customers love you, they will do the marketing for you. Appreciating the customers that you have and catering to their needs can be a much more effective growth strategy than continually drumming up new business and trying to outrun a low retention rate.

One way to leverage your existing client base is by having a CRM system in place. CRM stands for Customer Relationship Management and is essentially how and where you keep track of how often you connect with your audience.

Whether you are a humble solopreneur with an Excel spreadsheet or a Fortune 500 with a designated Salesforce Team, there are many platforms and options to keep track of your clients. Storing information such as name, contacts, purchase history, etc. can help you provide better customer service. And if it aligns with your brand, you can also track more personal interactions like birthdays, anniversaries, and accomplishments.

Sending tailored emails, personalized snail mail, or discount codes can be a great way to express gratitude for the people keeping your business open.