The Thing About Luck
“Luck is what happens when preparation meets opportunity.” Seneca
Who could have possibly prepared for a worldwide virus? COVID-19 is changing the landscape for small businesses across the globe, and the internet is here to save the day. While it can feel daunting to have curveballs interrupt a working strategy, there are a lot of places to swerve.
What’s luck got to do with it?
We all know that luck isn’t enough to build a business on, but we kind of also lean on it. One of the biggest mistakes we see in the business world is brands that try different marketing methods and messaging and hope to get lucky with results. They launch a website, they post on social media, they run an ad. And then they hope that it will yield results.
While we certainly believe in coincidences that may be perceived as luck. We also believe in doing the backend work so that when the opportunity presents itself, we are fully prepared to cash in on all the luck that is available. Here are a few ways you can prepare your brand to get lucky, even in less than lucky times:
Be clear about who you are. And who you are not. Rather than guessing and creating a pretty logo or marketing materials, be thoughtful and strategic about refining what your brand actually is, and the best ways to communicate that clearly through your visuals and verbals. This is a great season to do some spring cleaning and get better clarity around your brand message because now more than ever, every communication matters.
Think like your audience. Good business isn’t just about you getting lucky; it’s about your clients getting lucky. Your clients are looking for the solution you offer. Implementing strategic messaging and keywords like SEO and keyword strategy can increase the likelihood of your future clients hitting a vein of good luck and finding you. The internet is quickly becoming the #1 shopping cart- it’s important your clients can find you.
Go digital. If your brand message is consistent, it can carry across virtually any platform. There are many avenues available for brands to grow digitally, including e-commerce, SEO, web design, and content marketing. You don’t have to be a sitting duck or reinvent the wheel; there are ways to adapt your brand to new platforms.
Give back. While going through a rough time certainly presents the world with many challenges it also creates an opportunity to dig in, learn something new, build relationships, and find innovative solutions to complex problems. Use this opportunity to share your skillset, solidify your business relationships and strengthen your community.
Do you have a specific need or are you having trouble navigating? Give us a call. We’d be happy to share our expertise in digital communications, online sales training, and team management to help you emerge from this experience stronger. firstname.lastname@example.org